WSI Growth Marketing

As passionate, strategic marketers, our mission is to transform your ambitions into revenue. At our core, we are a dynamic growth marketing agency, dedicated to harnessing the power of digital marketing to deliver results. Your success is our obsession. We take pride in crafting customized solutions that fuel your business's achievement.

Our experts are masters of the digital marketing disciplines. Whether you need help designing a digital marketing blueprint to guide your efforts, a website update to improve conversion, an online advertising campaign to accelerate lead generation, or search engine optimization to drive organic traffic to your website, we have the skillset to deliver results.

We are particularly proud of our affiliation with WSI World, a global powerhouse in digital marketing since 1995. This connection allows us to tap into the collective insights of the best and brightest in our worldwide network, while delivering local expertise and client service.

MacPherson-Profile-400x400 - craig macpherson



Managing Director. Digital strategist

Meet Craig, our chief digital strategist and a dedicated advocate for our clients. With a career spanning over two decades in global marketing leadership roles, predominantly in the technology sector, Craig is a seasoned expert in driving revenue growth..

Before establishing WSI Growth Marketing, Craig served as global head of marketing for a SaaS platform specializing in customer experience and market research insights. Prior, he spent nearly a decade at IBM, driving marketing initiatives for financial services, analytics, and artificial intelligence software solutions.

Craig's leadership extends to the agency side as well, where he led client relationships ranging from tech startups to iconic brands such as Microsoft, Xbox, American Express, OLG, Olympus, Epson, Smirnoff, Jose Cuervo, Rogers Media, TELUS, and more.

Craig's passion and expertise shape our digital strategy, ensuring exceptional results for our clients. His innovative thinking and wealth of experience make him an invaluable leader for our team.

Ready to unlock your company's growth potential?